You must have heard the phrase ‘a picture is worth a thousand words.’ It refers to the impactful nature of visual storytelling. For centuries, people have used the art of visual storytelling to engage with communities and spread information. It is considered a powerful medium for communicating with people from different cultures, backgrounds or languages. The pictures used are aimed at evoking the same emotion or response.

Visual storytelling can be traced from rustic cave paintings, but today, the modern world relies on technology to influence consumer decisions and share meaningful stories. That’s why digital art is slowly reshaping visual storytelling, and it encompasses all forms of visual expression created via means of technology. Digital art is found in videos, websites, illustrations, brochures, images, billboards and even 3D sculptures.

Designers have to select the right OS and hardware to get started with digital art. For instance, if you wonder how to do digital art on MacBook, you can install drawing apps like Tayasui Sketches. There are also post-production tools, such as CameraBag Pro, that you can use to retouch your painting or digital art. Similarly, you’ll find painting and retouching tools for Windows and Linux like Procreate and Adobe Photoshop. Use those tools to create digital art and implement them as a part of your marketing strategy.

Since the world has become reliant on technology for communication, advertisement, and entertainment purposes, digital art has permanently placed itself in the marketing industry.

Digital art v/s traditional art in marketing

  • Cost-friendliness

Art supplies for creating traditional art are quite expensive, and they even run out quickly. As a result, they are needed in large quantities. But painters and designers using software or design platforms to make art don’t require anything but their Mac or iPad to create an unlimited range of textures, colors and shapes.

Even though design tools or programs sometimes require a fee for download, the overall cost is much more affordable than buying art supplies and restocking the supplies. Furthermore, the digital tools can be repeated as many times as possible. For instance, if you purchase a Photoshop membership, you don’t have to worry about paying anything else for an entire year. But paper and canvas are all single-use, and you have to keep purchasing them.

That’s why digital artists charge slightly less than traditional artists, and that benefits digital marketers trying to market their products or services to the masses across online channels.

  • Efficiency

There is a huge difference in the effort and time it takes to create conventional artwork versus digital artwork.

Designed created on an online application or program contain high-end tools that facilitate proportion, measurement and precise structural execution. On the other hand, designs created traditionally require a lot of time, skill and experience to achieve all of those elements mentioned above.

Digital artists are capable of creating an entire marketing campaign overnight, including brand logos and brand identities. The designs can be quickly scaled up or down and adapted to whatever medium they appear in. Furthermore, making changes is also a simple process and requires removing or deleting a few layers or certain elements.

  • Versatility

Once you have created a digital design, it will live on, and its uses are never-ending. All you need to do is put in place a conversion method so the digital art can be turned into a portable graphics format (PNG) or a vector image before it is applied to any digital or physical surface.

Once the digital art is made portable, the design is made available for use across digital channels, or it can be printed onto banners, posters, flyers or clothing. That’s why digitally created art is ideal for marketing.

  • Enhanced productivity

It is time-efficient to create digital artwork, allowing for faster production. Previously, marketing campaigns took months to create, and the reach of marketers was greatly limited due to geographic location. However, these barriers are now gone, and digital art can be uploaded and shared across online channels. As a result, marketers can focus on creating campaigns that will carry on for several months.

Along with productivity, digital art has also inspired more creativity where designers are always competing to develop something new and faster than their competitors. The digital tools are helping designers push the envelope.

Wrapping up

Visual storytelling has always been a part of marketing and people’s daily lives. However, visual storytelling has got a huge boost thanks to digital art and is being used anew in digital marketing campaigns with greater efficiency and productivity.