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Do Robo Advisors Use Artificial Intelligence(AI) ?

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As the name suggests, Robo Advisors are digital applications that provide customers with financial advice based on algorithms, artificial intelligence, or mathematical formulae. Robot adviser is the abbreviation for Robo Advisor. The phrase Robo Advisor, on the other hand, is incorrect. Rather than a real robot, a Robo Advisor is a digital construct, most often an algorithm or artificial intelligence (AI).

Artificial Intelligence (AI) has been altering several areas and boosting efficiency by employing enhanced datasets for the past few years. Robo-advisory is one of those fields where AI has accelerated progress.

Robo advisers are software robots and are not technically robots. It is true that the AI that powers robot advisers is comparable to the software that supports them. Robo-advisors connect with investors using smartphone applications or the internet.

Using the software, consumers may select equities for their portfolios based on the desired balance, and it can also give limited financial advice to clients. AI-based Robo-advisors, like other expert systems, are designed to replicate the judgment and behavior of an experienced human expert in a particular sector.

Financial institutions can use Virtual Assistance (VA) software to handle relatively basic inquiries while referring the more complicated ones to human advisers to save money. Often, even human employees utilize Robo-advisors to help them react to consumer demands more efficiently.

The software is very affordable to buy and maintain, given that financial advisers are generally well-paid. Investors also perceive Robo-advisors as a cost-effective method of delivering investment guidance. According to some, robo-advisors might help improve financial literacy by allowing investors to examine choices without feeling rushed, as they would when interacting with an actual person.

What is an AI Robo Advisor?

These influential new and best robo advisors employ AI and machine learning to evaluate assets. As it turns out, some of these robot advisors will do much more than provide financial advice!

Investment selection and retirement planning are now activities that Robo-advisors can perform. First, most of this software asks users to sign up and complete a brief survey about their present financial position and their future aspirations. As a result of this, the software analyses the user’s present financial situation.

A few applications may propose financial actions to increase a user’s wealth and automatically invest or rebalance the user’s allocations. As a result, specific applications can track the user’s expenditure based on bank or credit account activities and recommend budgets.

These applications make wealth management so convenient that Deloitte estimates that the assets these digital tools will handle in the US alone may reach $5 trillion to $7 trillion by 2025.

Will Artificial Intelligence (AI) Advisors Replace Robo Advisors?

  • Investment institutions are experimenting with AI because Robo Advisors have proved challenging to pitch to a wealthy clientele. Reuters reports that UBS sold its SmartWealth robot advisor to SigFig in 2018. The Swiss bank sold SmartWealth because it was losing money.
  • As Numerai’s founders explain, they expect to succeed where UBS failed by developing AI advisers to perform everything human investment bankers and fund managers can accomplish.
  • In reality, firms like Numerai are developing artificial intelligence (AI) that can handle money without human intervention. But AI advisors of today are still a long way from attaining this aim. Many businesses, on the other hand, are working to create AI advisers that can “think” for themselves.

What Types of Robo Advisors Are There?

  • Many Robo Advisors are now available on the market today. Nearly every day, new Robo Advisors come on the market! Simple investing software like Vanguard’s Personal Advisor Services is the most popular Robo Advisors.
  • Apps for investing in the stock market monitor accounts and execute trades based on specified conditions. If the price-earnings ratio (PE Ratio) of a company is too high, for example, and investment software might sell it to the user.
  • M1 and Robin Hood, two automatic investment applications, provide fast, low-cost access to the financial markets. For example, when it comes to M1, consumers may choose their stocks and ETFs or choose from 80 professionally managed portfolios.
  • Our goal is to offer business executives an overview of the artificial intelligence capabilities of five different Robo-advisor businesses by comparing them head-to-head.

Hybrid Advisors vs. Robo Advisors

  • Human, financial specialists are not used by several wealth management businesses, like Wealthfront. Wealthfront, on the other hand, relies on computers and bots to handle everything. The Automated Financial Management service, for example, is advertised on Wealthfront’s site.
  • Morgan Stanley and Vanguard, meanwhile, are conventional financial businesses that favor hybrid advisers over traditional advisors, according to the report. This type of company makes use of hybrids since they deal with a diverse group of clients.
  • Fintech technologies like Robo Advisors have a lower trust rating among individuals who are new to the financial markets and investing. In general, They are more efficient and function better with a significant number of clients.
  • Contrary to popular belief, robots can give customers a greater degree of support than human advisors. They can reply to phone calls and emails in real-time and operate 24 hours a day, seven days per week. Another benefit of Robo Advisors is their ability to respond immediately to basic requests, such as selling or purchasing stocks or providing balance information.
  • Finally, Robo Advisors may be accessed instantly via cell phones and the internet. Consequently, Robo Advisors are ideal for investors who wish to maintain a high level of control over their portfolios.

Host-Based & Network-Based Security: Issues & Best Practices

Posted on by EES

In this fast-paced world where a variety of technological advancements have been observed, one of the most difficult decisions has been the selection of a security system. It can be either a network-based or host-based system, but both have their advantages as well as disadvantages.

On the one hand, we consider a network-based security system somewhat attractive, all due to its ease of management and deployment. In comparison to its simplicity, a host-based system is considered complex yet MORE refined and capable system to deliver maximum security. Both can help you solve security challenges but remember YOU MUST CHOOSE WHAT SUITS YOUR BUSINESS.

Host-Based Security System (HBSS) and Network-Based Security System

Starting from the scratch, let’s see what is meant by HBSS and NBSS before moving on to their best practices and common issues! Truly speaking, host based and network based security issues can get tricky to handle

Network security is a system solely made to target all the traffic passing from the Internet to LAN and vice versa to create a secure infrastructure. It filters out all the users and is found ideal for the defense of the underlying networking structure from illegal access, misuse, or shoplifting. For enhanced security purposes of devices, applications, and customers, it guards your data against intrusions and cyber threats.

A host-Based Security System is an advanced software application, or we can say a collection of various applications that are installed on a singular server, laptop, or computer. It is made to offer consistent and fool-proof security by detecting upcoming traffic or new hosts, confirming signatures, and inspecting firewall strategies. Majorly used in the United States Department of Defense security system, HBSS analyzes and eliminates minor to major threats via robust firewall protection.

Placement

  • NETWORK-BASED SECURITY SYSTEM:  Customarily installed at the perimeter of the network such as Internet handoff point for identifying and catching all unlicensed entries right at the entry or exit point
  • HOST-BASED SECURITY SYSTEM: Considering it a 2nd line of defense, it is installed somewhere inside the systems to detect the unauthorized entry if Network based firewall fails to block

Hardware or Software Based

  • Network based security system is hardware based
  • Host based security system is software based

Work On

  • Network based security system is network level
  • Host based security system is host level

Movement

  • Network based security system is not so flexible in terms of mobility. It can only be moved when all LAN assets are migrated to a new & secure location
  • HBSS is mobile-friendly as it is implemented on end machine (Computer/ Laptop)

Protection for the Same VLAN

  • NBSS: Doesn’t offer internal security in end host to end host communication using similar VLAN
  • HBSS: It offers maximum communication security control and protection even if operating in the same zone

Network Protection

  • NBSS: Stronger defense barrier in comparison to HBSS
  • HBSS: Limited defense barrier

Scalability

  • NBSS: Easy to scale whenever more bandwidth is required
  • HBSS: Needs hard work and effort to scale up for more installations and features

Cost

  • NBSS: Lower when it comes to huge enterprise
  • HBSS: Higher when it comes to huge enterprise

Issues in the Host-Based Security System (HBSS)

In HBSS, most of the problems are caught in 3 principal areas:

  • Application protection – protecting agents from hostile hosts
  • Host environment protection – protecting hosts from agents
  • Data protection – protecting data in transit

It highlights the problem of this system is less capable and prone to be compromised by any cyber-attack. Moreover, they need additional computing power to work correctly.

Issues in Network-Based Security

  • The signatures are usually outdated, not advanced, and fail to detect Zero-day attacks
  • Packet inspection seems to act blindly towards encrypted traffic. Besides, it gives tough time to upgrade
  • Network monitoring cannot see any host activity or any new processes carried out by the customer
  • The removable media cannot be detected
  • They are not capable of handling switched networks
  • Network monitoring fails in the department of “log collection”

Best Practices in Network-Based and Host-Based Security Systems

  • To ensure the maximum safety and remove host-based and network-based security issues, always make your password intense and unique, lengthy and unpredictable
  • Keep a close check on customer’s permissions
  • Always go for a well-planned and fool-proof security policy
  • Prefer using Centralized Logging and never miss out on Immediate Log Analysis
  • Allow a restricted number of users/team members to access the accounts and other services
  • To guarantee the best flow of services and task deployment, keep security devices correctly
  • Never practice Disabling the Personal Firewalls upon installing HBBS or NBSS
  • Do not forget to change the default or well-known login accounts on the machine
  • Quickly disable the accounts or any special services that are not in use anymore
  • Make visibility your top priority
  • Use Honeypots and Honeynets
  • Create and implement the least-privilege principle (feasible for access management and control)
  • Never skip the testing of the system’s backups and disaster recovery plan in a consistent manner, as it is an efficient solution to host-based and network-based security issues
  • The easiest way to maximize the protection is to use VPNs
  • Install the IDS (intrusion detection system) correctly
  • The preferable option is to opt for an automated response to cyber threats
  • Don’t forget to secure your network equipment physically

EES Corporation is among Top Cloud Consulting Companies

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Top cloud consulating

EES Corporation is a cloud development company that has proved its worth by delivering upscale cloud solutions to clients across the globe.

Extensive experience in delivering full-cycle cloud and SaaS development services along with deep technology expertise enabled the company to hit the lists of the leading cloud consulting firms according to prominent online analytics hubs.

Now EES Corporation has achieved another milestone: the company has been recognized by a research & analytics agency Techreviewer.co as a Top Cloud Consulting Company in 2021.

Being featured among the leading companies is a great honor for us. We will continue to justify the trust placed in us by our clients and partners.

We believe in the nearest future we will gain more winning awards in web and mobile app development.

Techreviewer.co is a brand-new research & analytics hub that compiles the lists of the leading software outsourcing companies in various categories based on the market research and the analysis of reviews

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Pros and Cons: Containerized Data Center

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Containerized data center is a concept that is one of its kind, innovative, beneficial, and equally challenging. The idea of making your data centers in a container was first introduced in 2007. And since then, numerous international companies have adopted this way of keeping their IT infrastructure well-organized, secure, and at easy access. With time, container data centers have become amazingly popular, and that has urged the providers to deliver a variety of cooling options, sizes, space, and layouts.

In simple words, we can explain containerization as a solution for the companies who lack experts and skilled staff to maintain the IT as it usually comes with ready-made plug and play units. It means no employees are required! It is a reasonable compensation to the brands lacking human labor.

Manufactured on standardized technology, containerized data centers need to be assembled by competent personnel. Well, most of the time, container data centers demand no extra hands for designing or assembly. It will keep your data maintained, organized, and flowing smoothly.

What is a Containerized Data Center?

But what is precisely “containerization” and “containerized data centers”?

Containerization is a practice where the technology experts use modular blocks to make a whole IT setup inside and bring every required equipment to work in a data center effortlessly. Built inside the modular boxes, the containerized data center is exclusively designed and organized to provide a perfect mix of generators, networking equipment, cooling equipment, servers, uninterruptible power supplies, and storage devices.

You can call them pods as they look like one. As per the provider you have chosen, and considering the need of the business, containerization can be used for both permanent and temporary deployments. Its best use is in disaster areas or construction sites. In simple words, these are the “shipping containers”. The most usual way of cooling is water for containers.

What is more?

Well, it is a place where companies have been saving extra data because it provides an entire digital setup offering additional servers. Especially for those who are not planning to move to the cloud can use containerized data centers as a source of storage.

Pros of Choosing a Containerized Data Center?

 

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Free Up Space

Shifting your complete IT setup to a container will leave you with more than enough space inside your building as you will not need tons of room for building a data center. You will be free to use your available valuable square footage for making more offices.

Easy to Deploy

Apart from giving extra space, it offers easy maintenance. First, containerized data centers are generally made weather-resistant, so no need to worry about its damage. You can place them anywhere outside your company premises and even in underused spaces.

And, secondly, containers take less space although they are massive in size. How? Because you can easily stack them, and they won’t topple over. And, yes, they offer easy entry to all the containers separately through access doors that can be found on either side.

Faster Scalability

We all know how essential scalability is for running your company smoothly! And containerized data centers bring easy scalability right at your door.

Need to set up more equipment? Need more storage space? Not a big deal! All you have to do is ADD SOME MORE CONTAINERS AND STACK THEM UP! It let you meet the all-time changing demands of the organization rapidly and effortlessly.

Made Energy Efficient

The most highlighted advantage is its energy-saving feature. They are made energy-efficient, so you can save the cost regarding ongoing operational expenses. Its unique modular design comes with all integrated power systems and cooling equipment that also plays an essential role in minimizing the infrastructure expenditures and installation timeframes.

 

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Few More Important Benefits Include

  • Containerized data centers can give significant cost savings.
  • Being a temporary stage, you can try implementing new IT strategies to check whether they will be aligned with your company or not.
  • They are portable, so you can set them up anywhere anytime. Whenever you feel the need to move, be free to transfer them anytime.
  • Containerized data centers are generally made soundproof, too.

Cons of Choosing a Containerized Data Center?

  • Although it maintains the whole IT infrastructure, it still lacks the same efficiency as an actual data center.
  • Container data centers do not offer numerous built-in redundancies in place.
  • No doubt, containerized data centers let you have an advanced modular approach for growing your company’s IT infrastructure, cautious planning and strategies are still compulsory to guard your technology investment.
  • To set and assemble them first, you need to have a team of specialists who can help and advise you to run them.
  • A single point of failure can shut down an entire container data center.
  • Finding the right location can sometimes be challenging as they tend to work on different cooling systems. The possible options are air and water. Consequently, the favored cooling system will disturb the planning, affect the place, and locate the data center.

Colocation Data Center Guide – Overview, Merits And Demerits

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The colocation data center has been trending, and it is no surprise. After all, it has a variety of benefits to give. Remember, everything that has advantages also comes with disadvantages, and so does the colocation data center. Being a helpful addition, it has been chosen by multiple businesses to make their operations flow smoothly and efficiently.

What is a Colocation Data Center?

Understanding colocation can be tricky because it doesn’t have one but several definitions. But in the simplest way, the colocation data center is defined as a process when any company locates all of its physical servers to another place under the safeguard of a 3rd party data center. And now, taking care of the servers and managing their daily tasks will only be the facility’s duty (3rd party). It is somewhat like renting a place, a warehouse, to keep the servers instead of buying one of your own. The company will be allowed to store parts of its IT infrastructure.

An easy way to keep your servers, routers, and all networking equipment secure and at easy access. It basically includes the upkeep of the servers, such as:

  • Checking the basic power delivery and ventilation system
  • Maintaining its cooling and heating equipment
  • Looking after connectivity issues
  • Supplying strong backup power in case of a power blackout
  • Ensuring all aspects of cybersecurity as well as physical security

As the customer (company) will have the ownership, they will have the authority to edit, modify, delete or change the data. The colocation facility will have no role in data handling, but it is responsible for protecting its stored data.

Types of Colocation Facilities

Retail Colocation

To lease a particular space, such as renting a rack or caged off corner present within a data center

Wholesale Colocation

Renting an entirely built data center at a cheaper rate with lesser power

Hybrid Cloud-Based Colocation

Mixed services of in-house and outsourced data centers

Benefits of a Colocation Data Center

One of the most obvious benefits is its ability to cut down the expenses on a significant level. Building and maintaining your own data center for keeping IT infrastructure safe will definitely cost more than the money you will be spending for a colocation data center. It is a cost-effective option.

To maintain the data center, you need a huge team of skilled experts to keep a close check on all equipment, security, power, and technical operations. Still, the colocation data center can minimize the number of technical staff. No need to hire large IT staff now!

What do you want to make your company a success? Reliability in every aspect of the action. And colocation data centers can deliver outstanding reliability as they are generally equipped with the highest provisions for redundancy.

The colocation data center offers security more than you can imagine, and it happened to be unbreachable, too. Besides, in case of any mishap, it ensures to provide a powerful backup. That means it has first-rate physical security securing multiple network connections.

The feature of feasible and quick Scalability makes it a good option. The flexibility lets you have an additional capacity in terms of space, power, and network bandwidth whenever needed, significantly when your business is expanding.

Along with getting a place to secure your complete IT infrastructure, you will be provided with experienced authorities. This team will solely be dedicated to looking out for your data center management.

Having a data center away from your premises will give you more space to make offices. You can use this extra space for any other purpose that could help you keep your business.

Disadvantages of Colocation Data Center

Starting your colocation data center can be really expensive as its initial cost can be high, but it usually depends on the services you have chosen and the number of technical specifications it is offering. Colocation Hosting is comparatively pricier than basic hosting.

To visit the data center, you need to travel that will cost money and can get time-consuming. Sometimes, the fluctuating monthly expenses because of the network bandwidth can decrease the efficiency of managing budget. Having a data center, not within your premises can be challenging. Your servers will be situated off-site, and accessing them on time can be an arduous task.

Accessing and visiting your center anytime will be a problem. Having a data center submitted to a 3rd party will demand you to make an appointment first to visit your IT infrastructure. Time restrictions might make contact for upkeep less appropriate.

Cloud Services For Seniors: How Is Cloud Transforming Senior Care?

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Hospitals are gradually shifting to technology for developing more sophisticated, advanced, and cutting-edge equipment that will assist the patients and their providers in multiple ways. It is unbelievable how cloud technology has drastically changed the approaches used to take proper medical care of seniors.

The significant influence of cloud services has been seen in improving the quality of home-based therapeutic care for the elderly. Especially if you are from the medical field, you already know the unlimited benefits of Health-Monitoring Technology that has been used globally for senior care. Cloud services for seniors have been revolutionized.

For easy application and maintenance, the technology has Simplified the medical apparatuses that are also part of all-time accessible Clouds. If you are still wondering HOW you must know that cloud technology has supported us in keeping all medical gadgets and critical (patient) data incredibly seamless and reachable from anywhere, anytime.

The medical care apps with an easy-to-use interface have been found valuable addition in the lives of seniors as they tend to keep them socially connected and in immediate accessibility with caregivers. This futuristic technology of Cloud services for seniors exists and is predicted to take over the healthcare sector in the coming decade.

 

Cloud Services For Seniors

No doubt, cloud-based medical technologies need to be advanced and still in the progressive phases, but one simply cannot deny their importance, brilliant application, and functional features. Cloud technology help decrease medical costs while increasing flexibility. The remote monitoring and medical evaluation of the senior patients have aimed to improve the care without spiraling the cost.

IT and healthcare professionals predict the evolution of sensory networks, biosensing, robotics, and telecommunications devices that would change the face of medical techniques applied to take care of the elderly. You must have heard about the consumer-focused wearables that can monitor heart rate, body temperature, blood pressure with all other vitals and can detect falls. Such cloud services for seniors can be a positive start to a better and healthy life.

Data Shifted, Stored, and Shared Through Cloud

In the market, hundreds of devices designed to monitor and evaluate patients’ vitals (BP, heart rate, breathing rate, blood sugar, body temperature, etc.) and directly upload them on a cloud so your provider/doctor/physician will know the details of your current health status. Consider it invisible storage. Transmitting this data and sharing it over the cloud automatically with consultants has been found highly appreciable. Why? Because…

FIRST, it keeps the data stored as history. SECOND, the patients don’t have to travel and visit the clinics physically. THIRD, the expenses of buying multiple apparatuses to check vitals will be eliminated. FORTH, the patients themselves can keep a close check on their health. And FIFTH, the information saved in the cloud is quickly accessible by any consultant.

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Modify the Behavior

Keeping cloud services for seniors with an age-friendly interface can help bring the required changes to the behavior, habits, and routine in a brilliant way.

Suppose you are using a wearable or at-home monitor that is made for providing patients with all the necessary information, so whenever you try eating unhealthy snacks, it warns you and reminds you to stop yourself from indulging in such harmful habits. Sounds pretty awesome!

Cloud services let you set a reminder, so you know when to take medications when it’s time to exercise or eat your meal. We all know, as we grow older, we tend to forget to do basic chores. But, such technology can take care of us by reminding us about the tasks that need to be completed. Technology has made our lives comfier.

Reduces the Cost of Hospital

  • Using cloud services for seniors care has amazingly lessened the cost of living by reducing certain expenditures such as the cost of:
  • Transportation or visiting hospitals on a weekly or monthly basis
  • Purchasing expensive devices to check the health status

One Cloud – Multiple Uses

Now, you can use ONE app for checking your everybody vital that is needed to be taken under consideration. A very famous app called HeartPal is made for monitoring blood pressure and logging, tracking, and analyzing it. In the cloud, you can share all your checkup details. Usually, the highly advanced apps share data automatically.

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Technology has played an essential role in minimizing this risk as several global healthcare companies have introduced medical alert devices. Yes! Alert device and they could be necklaces, bracelets, or in the shape of any accessory. The senior wears them, and in case of fall or if the patient needs instant medical assistance, it gets activated, sending the signals for a medical emergency. It can significantly reduce the waiting hours for the medical experts to come by and help.

“Smart home technology” has been trending, and it deserves to be treasured. Such technologies which use voice assistants and sensor-based lighting can be a great help for seniors to communicate.

Why You Should Start Building Your Brand Strategy? Things to Consider 

Posted on by EES

Have you started your new business? Do you want it to get instant recognition in the market? If yes, you are not different from others. Read this guide till the end. It will help you know how to achieve your business goals in no time.

There are thousands of blogs and articles available on this topic. But trust me, this guide has more to offer, more to learn, and less to forget.

This guide is divided into three parts:

  • What is a Brand Strategy?
  • Reasons to start building your brand strategy from the first day
  • Things to consider while building your brand strategy

Let’s start with the first question!

What is a Brand Strategy?

A brand strategy is one of the essential elements of a brand. It is basically a long-term plan designed to differentiate a brand from its competitors. The primary purpose of this strategy is to create a unique brand value to grab customers’ attention and let them emotionally connect with a company.

Below are some of the basic components of a brand strategy.

Purpose of Your Brand

What is the purpose of your brand? Most probably, earning money. It could help if you do not prioritize your profits in the development of brand strategy. Instead, try to focus on your customers. Usually, customers connect with brands whose objectives are more than just financial gains. So, the purpose of your brand must be greater than earning money.

Customer Loyalty

Customer loyalty is more important than anything else for your brand. Once the customers are loyal to your business values, they will become your brand ambassadors. Loyal customers are also the companies’ assets, so pay attention to customer loyalty and build a strategy around it. Are you thinking about how you will win customer loyalty? If yes, the following brand strategy component has the answer to your question.

Emotions

The brand value must resonate with the customers and touch their emotions to build an emotional connection with your customers. Not everyone makes purchasing decisions solely based on the price; some prefer emotional attachments. Therefore, focus on building relations with your customers on an emotional level.

Reasons to Start Building Your Brand Strategy

The business world is full of small businesses to large corporations. They will make it difficult for you to gain your market share. For example, if you are in the fashion industry, you have massive competition as thousands of multinational brands are already there. So, why will customers purchase a product from your brand, not from Zara, Polo Ralph Lauren, or Tommy Hilfiger? Because you are offering the products at cheaper rates? Maybe! But they don’t trust you as you are new in the market. So, how will you provoke them to trust you? The answer, with the help of a brand strategy. Here are a few reasons to build a strong brand strategy.

  • Differentiate your brand from your competitors
  • Have a unique brand value
  • Create an emotional attachment with your consumers
  • Get instant recognition in the competitive market
  • Win customer loyalty
  • Expand your market share
  • Give your products life and a value
  • Increase the sale of your products and services

Hopefully, you have understood the importance of a brand strategy, now is the time to learn how to create it.

Things to Consider While Building Your Brand Strategy

Below are a few of those things you need to take into account while building a brand strategy.

Identity

A solid brand identity is more influential than you think. It helps you stand out in the business world, earn consumers’ trust, and be remembered by them. Building an identity is not a complicated task for businesses; they just need to know how to create it.

The most important thing that helps in building an identity is the logo design. If you know how to create a logo, it’s best for you as no one else can create a better logo for your brand. On the other hand, if you have some additional responsibilities or lack creativity, try hiring a professional designer for your logo.

But don’t compromise on the logo design. If you cannot afford the budget of a professional designer, try creating a logo with the help of an online logo maker. An online logo creator can help you in this regard. It can offer you premade templates for a perfect logo design. You can use them, edit them according to your preference.

Message

A brand message is a concise message that describes the brand story and values. It should be short, easy-to-understand, and have a more in-depth meaning. In addition, the brand message must resonate with the targeted audience and touch their emotions.

Usually, some companies don’t put their efforts into creating a unique brand message. They just copy their competitor’s message and rewrite it. It’s not just unethical but destructive for your brand identity. Use a plagiarism checker before presenting your brand message for originality. If you don’t check plagiarism, the original content creator could sue you.

It could ultimately hurt your brand reputation even before it has been established. Checking plagiarism is not a problematic task; you don’t need to go through thousands of web pages for that. Use the free plagiarism tool and get results within a few seconds.

Brand Marketing

After designing a logo with a logo maker and drafting a clear and unique brand message, now is the time to focus on brand marketing. It aims to connect with your potential clients and make them aware of your brand values, message, and goals. Let them know how your brand differs from your competitors and why they should prefer your products or services.

Brand marketing revolves around three main things; your targeted audience, primary goals, and how you define success. When you create a marketing plan after analyzing all of these things, you enhance the chances of success and build a loyal customer base.

Conclusion

If you have been searching about brand strategy for a long time, you would have read many blogs, watched videos, and listened to podcasts about this topic. Most of them make people realize that building a brand strategy is difficult for new businesses. However, this is not the case. They feed this misinformation to sell their services and courses.

You don’t need to pay anyone for building your brand strategy. Just identify and analyze your targeted audience. Then, create a unique brand identity and logo design using the best logo maker available in the market; check plagiarism in your brand message with a reliable and authentic plagiarism checker; practice dependable marketing strategies to reach your targeted audience and convey your message.

 

Best Practices For Effective DevOps In The Cloud

Posted on by EES

If you are from the IT field or AI business or have been affiliated with e-commerce, you would already know the importance of DevOps in the cloud and what it is exactly! For those who don’t know, we are here to guide you through the process.

So, What is Devops?

A business drive for improving communication, enhancing the quality of the process used in application development, and effortless and quicker release of new/refined/revised/upgraded software to the users. This is what DevOps is! An ever-evolving framework promoting better collaboration between several operational teams, so the work delivery and quality are maintained.

Well, there is not one but multiple reasons to encourage the practice of DevOps. For instance, it will reassure trouble-free and continuous communication. Apart from this, it strengthens the integration, provides better visibility, and offers maximum transparency between application Dev (development teams) and Ops (IT operations teams).

DevOps In The Cloud

What can be the core values of Cloud DevOps based on their functionalities? There are only two: customer satisfaction and the rapid delivery of value. Designed to boost the novelty in every business niche, it is a process of continuous improvement.

Best Practices to Follow While Implementing or Operating Cloud DevOps

Over time, people have become familiar with the best practices of Cloud DevOps, but still, many IT professionals are unaware of the best tactical approaches to implement DevOps. Due to a lack of understanding, we can see them making immature mistakes that are avoidable.

So, here are the best practices for effective Cloud DevOps that you must look into…

Begin DevOps with a Team of Experts

The very first thing is to get yourself a team of highly skilled and trained IT staff. The specialized developers can help you carry out the process smoothly ONLY if they possess the required knowledge and experience in application development and deployment. Every member of the team must have unparalleled operational, communication, and interpersonal skills.

The leading or executive members of the organization must participate in training to get familiar with the basics of cloud DevOps. After all, they have to monitor the process at the end.

Do Select Devops Tools that Work with More than One Cloud

If you think choosing a single cloud platform will help you manage the processes better, you are mistaken. You are advised to select the applications that can be deployed on several cloud platforms. Leaving yourself with a single option of cloud seems like caging yourself.

Having Cloud DevOps tools capable of working with more than a particular cloud will support you in picking and choosing the most appropriate and practically suitable public or private cloud platform for your job. Enjoy the limitless opportunities!

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Security Shouldn’t Be Overlooked

Security should be the priority in the cloud, but it should never be ignored when it comes to DevOps tools and organizations. In case you need something extra, you are free to ask for help from a reliable development automation provider. They will monitor the security within DevOps in the cloud 24×7. Security should always be included in the “automated testing” to supervise the continuous deployment procedures.

The best option for Cloud DevOps Automation? Consider the “Botmetric”. Best for carrying out rigorous inspections only to make sure that your uploaded data is safe and kept privately secured.

Implement Automated Performance Testing

One of the essential aspects that should never go unheeded in the DevOps stream is the “performance testing”. You must identify and stop the production of poor-performing applications before it gets into the market. It will help you keep resources under check, letting you use them for improving your performance.

Integrate Containers in Your Cloud Strategy

Why containers? Because they are made transportable, letting you manage it efficiently. Being one of the best Cloud DevOps practices to integrate into a cloud strategy, the use of containers can help you orchestrate every task effortlessly. Well, we are not saying that containers will go perfectly with all applications you build or deploy. All we are saying is that you must consider it.

Avoid Cramming Apps into the Cloud

Always move the selected and required or necessary applications to your cloud. Apparently, it is pretty unfeasible to carry a massive number of applications to the cloud. Moreover, the cost of relocating multiple applications is also comparatively high. The most sensible approach will be to prioritize the applications depending on the need, use, and services to know what applications need to be migrated first.

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Logging and Monitoring

One of the most underrated practices that ensure whether Cloud DevOps has been effective or not is monitoring and logging. Although DevOps is a guaranteed approach to improving software and application development, you need to make sure that they are being tested to keep the process streamlined. By detecting errors when logged in, you can discuss the problems, the related functionality, and predictable operational problems before damaging the whole program.

Cloud Disaster Recovery Best Practices

Posted on by EES

It is the 21st century! Where IT has revolutionized the concepts, guidelines, and status of cloud safety, hacking software and malware are also refined and have become more powerful. Honestly speaking, no company is completely safe and can be victimized anytime, anywhere! Unfortunately, on-site or cloud disasters can negatively influence your business permanently. We will discuss cloud disaster recovery best practices in this article.

Any disaster can happen that could be power outages, viruses, disk or hardware problems, natural disasters, human error, or malware attacks compromising the work quality and team’s productivity, the company’s reputation and causing a huge downtime that might make you lose the potential clients. After all, no one tolerates the delayed delivery of services or products.

What is the Difference Between Backup and Disaster Recovery?

No doubt, Cloud disaster recovery, and backup are vital aspects of any successful business and are required for trouble-free working. Implementing one or both in your company can help maintain productivity along with sustaining the continuity of services delivery. Yes, up to some extent, they are interchangeable terms, but in reality, they are two separate components used for safeguarding the information and overall IT infrastructure.

  • Backups – It generates a point-in-time duplication of the existing files. Whenever the disaster hits, you can use these replicated files, simply returning the entire IT system to the previously saved state.
  • Cloud disaster recovery plans – It comprises a set of measures and procedures to help you keep the operations running remotely with no trouble. It will keep your procedures afloat when the disaster hits.

Cloud Disaster Recovery Best Practices

Cloud Disaster Recovery Best Practices to Plan out a Strategy

  • Start with understanding your IT infrastructure, so you get familiar with every aspect of your system. It will help you outline the possible risks.
  • Carry out a detailed Business Impact Analysis to understand the possible limitations you will experience in your daily operations at the time of the disaster.
  • Produce a detailed Cloud disaster recovery plan based on your Recovery Point Objective (RPO) and Recovery Time Objective (RTO). Highlight the reasons you need DR for. The reasons could be “backup, standby, full replication, etc.”
  • Get in contact with the reliable and trustworthy Cloud Partner. Look for certain aspects while choosing your service provider, such as the speed of recovery it provides, usability, scalability, security, and ease of installation/setting.
  • Once you are done consulting, start planning the design and setup you will implement in your DR infrastructure.
  • Write the essential points, instructions, and guidelines of Your Cloud disaster recovery Plan on Paper in the form of a flowchart, so each and every person involved in your plan gets familiar with the process and terms.
  • Do not forget to test the planned Cloud disaster recovery strategy to check for loopholes. Or else, you will not be able to know its reliability.

Cloud Disaster Recovery Best Practices

Here are the cloud disaster recovery best practices to get success.

Capable and Suitable DR Service Provider

If you really want to protect your data from disasters, you need to identify and prioritize your IT system along with its dependencies. Many procedures must be well-defined throughout the strategized DR planning. And you cannot do it all by yourself without having any expertise.

It is only possible if you get a service provider capable of carrying out a comprehensive business impact analysis. That is why always pick your provider as intelligent, practical, and smart enough to help you create an effective Cloud disaster recovery plan. 

A skilled and expert cloud DR service provider will assist you in identifying the potential dangers your company/IT system might face. The right cloud DR provider will provide what you need!

Encrypt the Data you Back Up

Always go for the backup solution that keeps your data encrypted either when you are communicating, sharing, or simply have saved it in your cloud. Data encryption is the primary step to security.

Plan for Smaller as Well as Large-Scale Recoveries

One cannot imagine the magnitude of the disaster and the impacts it will leave. Typically, most of the disruptions are small-scale and restricted to a specific area but always be ready to face the more significant situation. On the safer side, plan for the large-scale recoveries in Cloud disaster recovery, as well.

The best approach will be adding full backups and creating manifold point-in-time snapshots or copies of the existing/saved data. Why? It will give you more frequent recovery points.

 

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Keep your DR Plan Updated

IT is evolving that is why your system needs to be updated regularly. Considering the fast-paced technology, your company must keep changing the IT and cloud infrastructure to combat the disaster through upgrading the DR plans.

Every enterprise must contain a transitory Cloud disaster recovery plan evaluation with each significant technology deployment, procedure improvement initiative, product promotion, procurement, or new branch merger.

Proper Testing

Never ignore the importance of regular testing. A detailed test should be performed at every level, ensuring safety, security, and good performance. The best option is to conduct cross-functional tests for various mission-critical procedures.

Cloud Infrastructure Management Service: How It Helps A Business?

Posted on by EES

What is the essential thing of any business that needs to be secured and guarded at all costs? The information because the business runs on it! And cloud infrastructure management service is helpful for this.

The most feasible assured, and secured way to keep your data saved in privacy and at easy access is using the cloud. You can get yourself a flexible Cloud infrastructure from any famous and reliable service provider, including Amazon Web Services, Microsoft Azure, or Google Cloud. Having all-inclusive cloud management designed for your business excludes the chances of security breaches, data loss, or a huge downtime.

Especially in the tough time of the pandemic, cloud computing has transformed the face of IT. Being a cost-effective option, cloud management emphasizes the importance of a modernized and digitalized world. It has enabled multiple globally leading brands to revolutionize, function, and carry out their businesses more punctually and professionally.

What factors make Cloud infrastructure management such a fantastic tool to use? The up-to-date computing competencies, networking speed, and space for saving data. Loaded with maximum management capabilities, cloud infrastructure serves to protect your data and provide a stable backup and recovery in all brilliant ways.

Top Benefits of Cloud Infrastructure Management for Any Business

cloud insfrastructure management

Get Rid of Hardware Maintenance

The most significant advantage of incorporating cloud infrastructure management into your business is the “zero server maintenance” it offers. Having no hardware on-site means no real-time maintenance or up-gradation is required. Typically, after a couple of years, hardware systems should be replaced that could cost you money and time as it is a complex operation to carry out.

With cloud computing services, you don’t have to go through these time-laborious and expensive procedures, letting you invest your vital resources in other important aspects.

Custom and Integrated Service

Unlike physical IT infrastructures, cloud-managed service providers offer flexibility. You can ask for any feature you want, and the providers will upgrade your package customizing it to your needs. All you need is to pay for the extra services you are asking for.

These custom cloud services help you save more money as “pay-per-service or payment plans” seem to impact your growth and budgeting positively. The flexible features are available in security protection, networking, monitoring, and all other setups.

Frequent Updates

In hardware setup, you need extra time, labor, and money to bring some updates to your system, but with cloud tools, the latest features are upgraded on a regular basis without asking. Most of the cloud infrastructure management suggests updates frequently (weekly or monthly). Besides, sticking to the traditional approaches will only affect your services.

Data Backup

Cloud infrastructure management helps the business keep a secure and lasting backup for all their important documents. Comparatively, it saves money that you would be spending on hard disks, DVDs, etc., to save the data. Consider it the cheapest method to assemble and save data along with creating multiple backups through replication.

Besides, cloud backup can be accessed from any part of the world anytime without interrupting the internal processes. In case of any disaster, it also guarantees a fast and safe disaster recovery process.

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Cost-Effectiveness

Who doesn’t like to have all the expenses under control? We bet every business is always looking for ways to save money effectively! Cloud services can help the business control and minimize the overpriced network maintenance expenses.

Further, there will be no need to hire a full-time staff for looking out the IT structure. No hardware equipment is required! No extra space is needed to save the data or set the servers! Cloud computing cuts off expenditures on the devices that the company has been using.

Fast Response Times

Are you out of the country but need to access some important files? Not a problem! You can access the information saved to the cloud from anywhere. It helps the business to give better and faster responses meeting the needs of all users. Remote cloud infrastructure management has a quick response time.

Reduced Energy Expenses and Less Carbon Footprint

The highlight of using cloud technology is its feature to cut down your electricity bills as you will be using only the hardware you need to keep the remote work inflow. No extra servers, monitors, PCs, or hardware, saving all of your energy costs. The cloud can reduce energy use up to 87% annually (as per the resources).

 

And, yes, you have heard it right! Cloud infrastructure management helps you make your future greener. How? Because you will be using email and other electronic ways to communicate, lowering the carbon footprint and benefiting the environment.

 

Also Read: Will iCloud and iOS 5 Change Your Email Marketing?

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